Inner website page design and print materials for an advanced polymer developer
web design + print design
Advantic produces advanced polymers that are stronger and lighter than concrete for the industrial building industry.
The Audience: Advantic are engineers marketing, working with, and selling directly to other engineers in the industry.
The Tone: All marketing materials produced needed to speak directly to civil engineers who are interested in facts, data, and results.
For this project the branding and front page of the website was complete. My job was to expand the website, organize and layout content, and create print materials for marketing. The aesthetic focus was on a limited color pallet used to organize content, and clean typography.