Branding and logo creation for a high end concrete company
Logo + Branding
Classic Concrete lays high quality industrial concrete flooring for businesses and beautiful patios for the private market.
The Audience: Classic Concrete’s branding needed to reach both markets they work for, businesses and homeowners.
The Tone: The brand needed to express their dependable nature and quality product for business, and the luxury patio market for homeowners.
A simple and elegant logo was created, with all other designs taking note from that branding.
Design Solution: The logo typefaces mix a beautiful oldstyle font with a simple and slim sans serif with a low x-height. The combination strikes a balanced tone between the luxury home enhancement market and the business to business market. The icon is a simple geometric styling of their company initials. All other designs (both print and digital) use 90 degree diagonals taken from the logo to tie the branding together.