Think For Two
A fetal alcohol spectrum disorder awareness campaign
Public Health Dayton & Montgomery County’s new awareness campaign, Think for Two, aims to wipe out this 100% preventable disorder.
The Audience: Middle-class professional women between 25-35 who may feel overwhelmed by the wealth of (sometimes conflicting) information about how they can have the best pregnancy possible.
The Tone: The campaign aims to come from a friendly and nonjudgmental place. No finger wagging or guilt involved. The campaign is an informed friend with simple advice to help women have a happy and healthy pregnancy.
Branding, Website design and development
CREATED UNDER THE LION + PANDA FIRM