THINK FOR TWO
Fetal Alcohol Spectrum Disorder Awareness Campaign
branding + print design + web design
Public Health Dayton & Montgomery County’s new awareness campaign, Think for Two, aims to wipe out this 100% preventable disorder.
The Audience: Middle class professional women between 25-35 who may feel overwhelmed by the wealth of (sometimes conflicting) information about how they can have the best pregnancy possible.
The Tone: The campaign aims to come from a friendly and non judgmental place. No finger wagging or guilt involved. The campaign is an informed friend with simple advice to help women have a happy and healthy pregnancy.
A multi-media campaign was presented that would reach the audience online and in the doctor office environment.
Design Solution: Think for Two – An open, friendly, and feminine sans serif was paired with a symbol utilizing positive/negative space and closure to form both a heart and the numeral 2. The classic baby scheme of blue and pink took a spin to the left on the color wheel to produce teal and purple.
Logos and brand standards for both the organization (Think for Two) and the fetal alcohol spectrum disorder campaign (No More FASD)
A one page website
A brochure aimed at pregnant women
A brochure aimed at informing doctors about how to better serve their patients